Research shows Scots’ priorities for action post-pandemic

People want to ensure “good” comes out of the pandemic and they are taking action to make that happen. 

The David Hume Institute today launched WhatsYourAction.scot after listening to over 4,500 people across Scotland in the largest inter-generational polling and research exercise in the last 5 years.

The research, which included nationwide polling and group conversations, showed people in Scotland are taking action to be kinder, care for the environment and being more conscious about how and where they spend their money, among a host of other actions.

Everyone has choices every day that can help build forward better.  

The research also showed that individuals and communities are encouraged by hearing about others taking action in their own lives. WhatsYourAction.scot aims to inspire and record some of the actions – big and small - that people across Scotland are taking to make a difference.

Susan Murray, director of David Hume Institute, said:

“Our research clearly shows that people want their lives and communities to be different.  The pandemic has focussed people’s minds on what is important to them.

“People told us their priorities are being kinder, supporting nature and climate change, and making conscious choices with money.  People have realised where they choose to spend money makes a difference to others.

“Many people have good ideas and enthusiasm but sometimes they want to know they are not on their own.   In research conversations, people told us that hearing about the action others have taken encourages and inspires them. 

“We are launching WhatsYourAction.scot so that even more people can share the action they want to take.”

Susan added:

“We want as many people as possible in Scotland to engage with WhatsYourAction.scot. A single action – no matter how big or small can impact on yourself and others. The collective effort of individuals and communities can drive change in the areas that matter most to our society. We can all make a difference.”

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